Skip to main content


LaTonya Wright Moyer is the founder and CEO of Black Girls Do Swim, an organization that she established to address the lack of diversity found in competitive and leisure swimming in Richmond VA.  Moyer started out as a runner in high school but in 2013 she found herself out of shape and in poor health. She joined Black Girls Run and reclaimed her health and fitness while completing numerous Half-Marathons, the Marine Corp Marathon (twice) and countless 10k races.

After being inspired by this newfound vitality she was encouraged to become a Triathlete. The funny thing is she did not know how to swim or even own a bike. She finished her 1st Pink Power Sprint Triathlon in 2014 and somehow made it through 300 yards of the pool despite not knowing how to swim proficiently.  Fast forward six years and she has learned to swim, completed numerous Sprint Triathlons, is a certified Swim Lesson Instructor at the YMCA and her daughter Eva has been swimming competitively for five years.  Learning to swim as an adult has given her a unique ability to connect with Black women who may now experience a fear of water that she was able to overcome.

LaTonya is a native of Staunton, VA and graduated from Strayer University in 2010 with an MBA in Business Management and in 2016 earned a M.Ed. in Adult Education Curriculum and Development. She has been a Kids Run Coach for Sports Backers and established the first Run Club at All Saints Catholic School in 2018. Currently she is teaching swim lessons to adults and children at the Frank J Thornton Aquatic Center and hopes that the Black Girls Do Swim movement will empower, encourage, and assist Black Girls in bringing more diversity to swimming in Richmond.